Designs · SHORT GUIDE

Why protect your design?

Make the effort invested in your product’s appearance part of your protection strategy.

Hatice Kutbay Vataf

Appearance contributes to product value

Packaging that stands out, the lines of a chair or the form of an accessory are the result of deliberate choices. Drawings, experiments and revisions shape a product’s identity. Considering protection alongside development helps you account for that work.

What is design protection about?

A design concerns a product’s appearance, including features such as shape, lines, colour or surface. In Türkiye, novelty and individual character are required. Features dictated solely by technical function are excluded from design protection.

Official source: TÜRKPATENT — Tasarım ↗

Build a clear preparation file

Imagine preparing a new lighting product. Photographs from different angles, drawings and a record of the final version help you and your adviser discuss the same design. Start with these questions:

  • Which appearance features matter most?
  • Are there multiple versions or product variants?
  • When, where and with whom has the design been shared?
  • Which markets are you considering?

Coordinate protection and promotion

Registered and unregistered protection have different conditions. Filing and disclosure dates matter when assessing a design. Include them in your discussion when preparing to launch or promote the product.

Official source: TÜRKPATENT — Tasarım ↗

This article provides general information. Filing and protection requirements should be assessed for the specific circumstances.

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Not sure where to start with protecting your brand, design or invention?

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Hatice Kutbay VatafMARKA & PATENT & TASARIM+90 543 214 24 95hatice@haticekutbayvataf.comGet in touch