The basics · SHORT GUIDE

Trademarks, patents and designs: the differences

A product’s name, technical solution and appearance may raise different protection questions.

Hatice Kutbay Vataf

Look at one product from three angles

Imagine developing a coffee machine. It has a name, a working mechanism and a designed exterior. Separating those elements is a useful first step towards understanding its protection needs.

Trademark: distinctive identity

A trademark distinguishes goods or services. The name or logo used to market the machine can be considered from this perspective.

Official source: WIPO — Trademarks ↗

Patent: a technical solution

A patent concerns an invention. A new mechanism solving a technical problem may merit assessment, while a name or an idea alone is not enough.

Official source: WIPO — Patent FAQ ↗

Design: appearance

Design protection concerns appearance. The machine’s shape or surface may be relevant. Türkiye requires novelty and individual character; features dictated solely by technical function are excluded.

Official source: TÜRKPATENT — Tasarım ↗

Do not limit the discussion to one label

This example is not a promise of protection. It is a way to prepare better questions. Describe your product’s name, operation and appearance separately so an adviser can identify what needs assessment.

This article provides general information. Filing and protection requirements should be assessed for the specific circumstances.

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