Map your markets
Your first overseas customer, your distributor and your intended growth markets may be in different countries. Prepare separate lists of current activities and near-term goals before discussing filing options.
One application is not automatic worldwide protection
Direct national applications and, where eligible, the Madrid System are possible routes. Madrid helps request protection in selected member territories and manage registrations. It does not grant automatic protection everywhere: the relevant offices still assess protection.
Official source: WIPO — Madrid System ↗
Match priorities and budget
A business entering two markets has different priorities from one with an established international distribution network. Bring the following details to compare options:
- Current and planned sales countries.
- The brand, products and services involved.
- Your Turkish application or registration details.
- Launch dates, partners and budget.
Discuss the full process
Consider follow-up work and correspondence as well as initial filing costs. A clear market list and commercial plan make it easier to assess a suitable route.
This article provides general information. Filing and protection requirements should be assessed for the specific circumstances.
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