Clarify what you want to protect
Names and logos often change while a business is taking shape. Bring the proposed name, the latest logo and any alternatives to your first discussion. Highlight what is still undecided so the conversation is based on real options rather than assumptions.
Describe your business in everyday language
The Nice Classification organises goods and services for trademark registration. Start by describing your activities clearly rather than guessing class numbers.
- What do you make or sell?
- What services do you provide?
- Which activities do you plan to add?
Official source: WIPO — Trademarks ↗
Allow time for searches
Choosing a name and assessing it for an application are separate steps. Tools such as WIPO’s trademark database can help investigate existing records. A search should not be treated as a guarantee of registration.
Official source: WIPO — Trademarks ↗
Prepare a small working file
Collect your name and logo files, activity list, applicant details and target countries. Include practical dates such as a packaging print run or shop opening. This helps connect the trademark discussion to your actual business timetable.
This article provides general information. Filing and protection requirements should be assessed for the specific circumstances.
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